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want to help your clients?
want to be a better coach?
want to make it "click" in no time?
let's do that. together.
a certificate (position yourself as a coach experienced in behavioral science)
a priceless toolkit (frameworks for your clients to actually get results)
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oh, and you get:
how it works
Mental models and thinking tools help you think better, faster. These are the tricks the world's elite thinkers use to outsmart their competition.
To find out how, check out my mental models page and have a read of a few mental models and thinking tools. Get started with: inversion, diminishing returns, inertia, leverage, and margin of safety.
Check out the full about page if you want to, like, really stalk me.
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what you get
exclusive content updates, cutting-edge mental models and 5 of the most valuable things I discovered that week ( + more) - every Monday
reviews
I didn’t realize how much noise was clouding my thinking until I started learning mental models. They have this rare ability to make complex concepts not only understandable but genuinely exciting.
Anonymous (privacy)
Working with [me] has been a game-changer. Their method completely transformed how I approach problems. I’ve gone from feeling overwhelmed and stuck to having a clear, structured way to think through challenges.
Anonymous (privacy)
★★★★★
★★★★★
FAQs
What are mental models?
Mental models are frameworks or concepts that help us understand and navigate the world. They simplify complex situations, enabling clearer thinking, better decision-making, and effective problem-solving.
Are mental models and thinking tools hard to learn and use?
Not at all! Mental models are based on simple, foundational concepts. The key is to learn them gradually, understand their applications, and practice using them in real-life scenarios.
How can learning mental models improve my life?
Learning mental models equips you with tools to think critically, avoid biases, solve problems effectively, and make better decisions in all areas of life—from personal relationships to professional challenges.
Do I need to memorize every mental model to benefit from them?
No, it’s not about memorization. Focus on understanding a few key models deeply and practice applying them. Over time, they’ll naturally become part of your thinking process.
What's the first step in learning mental models?
Begin with a foundational model like the Pareto principle. Practice applying it to small, everyday decisions to build confidence and familiarity.
What is the most common mistake people make when learning mental models?
One common mistake is treating mental models as rigid rules instead of adaptable frameworks. They’re tools to guide your thinking, not absolute answers.
not sure where to start?
why and how this works
to find out why mental models work, try a reference article
what mental models are, what thinking tools are, what decision frameworks are, what rules of thumb are
use cases
learning
to learn faster, combine
deliberate practice, leverage, second-order thinking, anchoring, inversion, 80/20 rule, divide and conquer, diminishing returns, half-life, curse of knowledge, and newbie mindset
personal productivity
to become more productive, combine
comparative advantage, leverage, 80/20 rule, inversion, surfing, diminishing returns, opportunity cost, divide and conquer, compounding effect, Parkinson's law, circle of competence, strengths-based thinking, and the impact-effort matrix
persuasion and sales
to become a better persuader, combine
comparative advantage, reciprocity, leverage, scarcity, 80/20 rule, incentives, tribalism, loss aversion, Minto pyramid, conflict resolution diagram, framing effect, half-life, bystander effect, least effort principle, false uniqueness effect, boomerang effect, curse of knowledge, ethos/pathos/logos, golden/platinum rules, and empathy mapping
marketing and advertising
to be an impactful marketer, combine
classical conditioning, leverage, incentives, scarcity, reciprocity, loss aversion, diminishing returns, Minto pyramid, opportunity cost, framing effect, luck surface area, false uniqueness effect, least effort principle, curse of knowledge, boomerang effect, empathy mapping, and the impact-effort matrix
public speaking
to become a better public speaker, combine
backward chaining, reciprocity, scarcity, 80/20 rule, common knowledge, tribalism, Minto pyramid, conflict resolution diagram, framing effect, map-territory relationship, prescription-description relationship, bystander effect, boomerang effect, social proof, and empathy mapping
school, college, or university
to become a better student, combine
reversible-irreversible decisions, leverage, 80/20 rule, inertia, backward chaining, second-order thinking, classical conditioning, proximate-root causes, diminishing returns, divide and conquer, unknown unknowns, compounding effect, deliberate practice, half-life, five-whys, newbie mindset, circumambulating, and abstraction laddering
making decisions, fast
to make reversible decisions fast, combine
common knowledge, normal distribution, Hanlon's razor, Occam's razor, proxy, opportunity cost, velocity, five-whys, and the impact-effort matrix
making decisions, slowly
to make high-stakes decisions slowly, combine
reversible-irreversible decisions, backward chaining, loss aversion, second-order thinking, proximate-root cause, diminishing returns, false positives and false negatives, local-global optimum, decision tree, zero-sum and non-zero-sum, filter bubbles, velocity, map-territory relationship, prescription-description relationship, correlation-causation relationship, abstraction laddering, and the impact-effort matrix
changing behavior
to change your personal behavior, combine
classical conditioning, incentives, anchoring, inertia, 80/20 rule, loss aversion, Hanlon's razor, diminishing returns, opportunity cost, divide and conquer, framing effect, strategy-tactics relationship, compounding effect, half-life, velocity, circle of competence, least effort principle, strengths-based thinking, and the impact-effort matrix
resolving conflict
to resolve conflict and reach win-win solutions, combine
backward chaining, proxy, Minto pyramid, Maslow's hierarchy, conflict resolution diagram, binary thinking, hormesis, circle of competence, curse of knowledge, ethos/pathos/logos, and the golden-platinum rules
creativity and innovation
to foster creativity and innovation, combine
backward chaining, framing effect, compounding effect, luck surface area, circle of competence, curse of knowledge, circumambulating, equifinality-multifinality relationship, and empathy mapping
finance and investing
to make better financial decisions, combine
comparative advantage, surfing, diversification, illusion of control, margin of safety, diminishing returns, opportunity cost, compounding effect, recursion, luck surface area, map-territory relationship, circle of competence, optionality, strengths-based thinking, and the impact-effort matrix
goal-setting
to set clear and meaningful goals, combine
backward chaining, Hanlon's razor, Maslow's hierarchy, inertia, 80/20 rule, diminishing returns, opportunity cost, divide and conquer, strategy-tactics relationship, compounding effect, filter bubbles, velocity, hormesis, algorithms, optionality, strengths-based thinking, and the maximizing-satisficing relationship
prioritization
to set clear priorities, combine
comparative advantage, surfing, diversification, 80/20 rule, margin of safety, diminishing returns, false positives and false negatives, opportunity cost, local-global optimum, reversible-irreversible decisions, compounding effect, velocity, Parkinson's law, circle of competence, strengths-based thinking, and the impact-effort matrix
general thinking
to become a better thinker overall, combine
scarcity, margin of safety, leverage, inertia, 80/20 rule, second-order thinking, inversion, opportunity cost, filter bubbles, velocity, least effort principle, five-whys, strengths-based thinking, and abstraction laddering
